
Persons Data Bank, the following is our thesis: The current global data economy, defined by the Extracted Data Model (EDM), is collapsing under the weight of legal fragility, poor data quality, and profound ethical conflicts. This about page/thesis synthesizes the arguments for a necessary pivot toward a Store-of-Value Data Model (SVDM). By establishing individual ownership—data repatriation—through platforms like the Persons Data Bank, the U.S. along with countries globally can simultaneously fulfill a critical social responsibility mandate, unlock a multi-trillion-dollar market by creating a legally compliant data asset, and provide the ultimate fiduciary hedge against centralized control for global asset managers. This move transforms personal data from a toxic liability into a compliant, royalty-generating asset class.

Is to fundamentally restructure the digital economy by establishing data sovereignty as an inalienable human right and economic asset. We aim to repatriate personal data from centralized third-party control back to the individual, who is recognized as the sole Data Sovereign. By creating the Data Account and the Persons Asset Class (PAC), $USPD ensures every individual receives fair, verifiable compensation (royalties via the $USPD stablecoin) for the licensed use of their data. Our core purpose is to build the trustworthy, ethical infrastructure necessary to fuel the next generation of AI while fulfilling the imperative of digital liberty and economic empowerment for every individual human.

Focused on the social harm, digital disenfranchisement, and the legal/quality risks of the current Extracted Data Model (EDM).

Focused on the Data Account, the $USPD stablecoin, and how this new model creates a tradable, high-fidelity asset.

Focused on the new trillion-dollar markets created by the SVDM and the specific strategic imperative for Family Offices to fund this infrastructure as a hedge against centralized control.

Operates on the ethically and economically unsustainable Extracted Data Model (EDM), leading to pervasive social harm and imminent market collapse.
The current data oligarchy violates principles of social responsibility by institutionalizing systemic harm. This begins with Digital Disenfranchisement, where personal data—a valuable asset—is seized without compensation, driving digital wealth inequality. Furthermore, the use of data collected without diverse, granular consent embeds Algorithmic Bias (racial, economic, political) into AI models used for credit scoring and hiring, constituting direct social harm. This structure maintains an Asymmetry of Power, where individuals are powerless "users" whose digital choices are owned by centralized entities.
The EDM is structurally unsound due to three collapsing pillars:
The market cannot efficiently price an asset that carries massive legal risk and suffers from poor quality, necessitating a structural change.

The Store-of-Value Data Model (SVDM) fundamentally restructures the market by transforming data into a managed, auditable, and high-fidelity financial asset, correcting the social and economic failures of the EDM. The Persons Data Bank serves as the core infrastructure for this transition.
The Persons Data Bank converts the abstract concept of sovereignty into a tangible, auditable service: the Data Account, which mirrors the fiduciary security of a traditional bank account:
The SVDM is the operational fulfillment of social responsibility, a vision championed by founder Matthew Ashburn and his book in "Data IS You." This model enables:

restructuring and provides the ultimate strategic defense for generational wealth.
By guaranteeing compliance and quality, the SVDM unlocks new financial markets previously impossible under the risk-laden EDM:
This restructuring captures value previously lost or absorbed by intermediaries, positioning data as the ultimate store-of-value asset in the digital age.
For Family Offices (FOs) and HNW investors, the failure to secure personal data presents a significant, unhedged fiduciary risk, personified by the wealth surge of data oligarchs (like Larry Ellison of Oracle).

where personal data was the free, exploited wilderness. The story of the future is not about centralization, but about a return to the foundational American ethic: ownership.
With Persons Data Bank, you are not just a "user" account; you are reclaiming your Digital Homestead as an individual. This account is your title deed to a new era, securing your family's future not just with money, but with digital liberty and autonomy. It is the closing chapter on the age of surveillance capitalism and the opening of a new narrative where every individual is compensated, sovereign, and fully in control—a decisive and irreversible victory for economic growth, justice and the future of the free global markets.
This website (https://personsdatabank.com/) and all materials provided by Persons Data Bank (PDB) are intended for informational purposes only and do not serve as legal, financial, investment, or regulatory advice. As a fintech company, PDB is not a bank, broker-dealer, or registered investment advisor. Nothing on this site or within our service offerings should be interpreted as an offer to sell or a solicitation to buy any securities, stablecoins, or digital assets. Users are solely responsible for ensuring compliance with all applicable local, state, and federal laws and regulations regarding personal data.